What’s GTM Pipeline?
The GTM pipeline refers to the process of planning, executing, and measuring the success of a go-to-market (GTM) strategy. It involves several stages, including:
Demand Generation: This stage involves creating awareness and interest in your product or service among your target audience. This can be done through various marketing channels such as social media, content marketing, paid advertising, and events.
Lead Qualification: In this stage, you identify and qualify potential customers who have shown interest in your product or service. This can be done through lead magnets, webinars, or free trials.
Lead Nurturing: Once leads are qualified, they are nurtured through a series of touchpoints, such as email campaigns, content marketing, and sales outreach, to build trust and educate them about your product or service.
Conversion: This stage involves converting leads into paying customers. This can be done through sales outreach, demos, or free trials.
Customer Onboarding: After conversion, the customer is onboarded and set up with your product or service.
Post-Sales Support: This stage involves providing ongoing support to customers to ensure they are getting the most value from your product or service.
The GTM pipeline is a critical component of any business, as it helps to drive revenue growth, increase customer acquisition, and improve customer retention.
Why subscribe?
Subscribe if you’re interested in GTM strategies for both B2B sales and marketing.
When you subscribe you’ll also get full access to the archives.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox.
Join GTM Pipeline
Be part of a community of people who share your fondness of funnels, proclivity for pipeline and relish for revenue. Participate in the comments section, or support this work with a subscription.
