Video Marketing: Standing Out in a TLDR World

73% of people say they would rather learn about a product or service by watching a video than reading text. Here's how to engage your target market.

Why Video is King.

Capturing and holding attention is a constant battle. Information is readily available at our fingertips, and consumers are bombarded with content from all sides. This has led to the rise of the (Too Long Didn't Read) TLDR culture, where people are more likely to skim through information than engage with it deeply.

This shift in consumer behavior presents a significant challenge for businesses.

Traditional marketing tactics like lengthy white papers and dense blog posts are no longer as effective as they once were. In this environment, businesses need to find new ways to cut through the noise and stand out.

One powerful solution is video marketing.

73% of people say they would rather learn about a product or service by watching a video than reading text. (HubSpot, 2023) This statistic alone speaks volumes about the growing importance of video in the buyer journey.