Trade Show Challenges:
While trade shows and events are excellent venues for generating interest, a rock-solid trade show follow-up strategy is required.
Once interested prospects have left the showroom floor, they’re often lacking the follow-up required to obtain a subsequent meeting and continue the conversation.
As a result, exhibitors need an effective playbook for successful trade show follow-up to receive a good return on investment.
The Problem:
Finding leads has become more difficult, and keeping a prospect engaged throughout the entire sales process is likely a close second.
Many circumstances can take away a prospect's attention, which is why a rock-solid process for maximizing every hard-earned lead sourced at an event is vital for a return on investment.
From our experience, outdated follow-up approaches are a significant cause of revenue forfeiture from trade shows.
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