Mastering video content creation and growing an audience on social media

S1E1 Pipeline - Unlock Social Media Growth Before It Costs You

In this episode, David and Glenis explain the necessity to align social media marketing with sales, highlighting common challenges on LinkedIn and the importance of relevant, audience-focused content. This episode stresses the importance of providing value over product-promotion and recommends breaking information into manageable chunks to avoid overwhelming audiences.

The discussion covers video production, from planning to editing, and emphasizes using video for effective follow-ups after trade shows. Consistency in content and understanding platform algorithms are crucial.

Engagement strategies and the impact of platform algorithms are explored, with a focus on creating short, engaging videos. The episode concludes with tips on leveraging channel marketing and video content for channel partners to build trust and promote products, sharing the success of our channel marketing and plans for expansion.